How many times have you gone to the doctor only to be bombarded with questions regarding your health history? Did it leave you wide-eyed and unable to recall specific dates? If you are like most people, you are not alone with an event such as this. While most individuals take pride in their health and…
If you just found out that you may need glasses, you may be wondering what you should be looking for to ensure you find the right pair for your vision needs; besides the prescription lenses themselves, it’s worth also considering the type of lenses and frames you want. But how do you choose? A few…
During the COVID-19 pandemic, music has been extra special for me and my grandparents. I am not able to see them often since they don’t live nearby. While I may not be able to hold my grandparents’ hands and tell them everything will be okay, I am able to reach them virtually and perform guitar…
Seniors are pretty much invisible to advertisers in America. Have companies given up successfully advertising to seniors? We get weary of watching a TV world where you seldom see anyone over 50. And when you do, they’re most often ding-a-lings, duffers, or bores. Is there a secret to marketing to seniors? What is the best…
Senior Facts and Figures: Everything you need to know about today’s senior citizen demographic. Includes senior statistics, senior consumer information, etc. A VITAL AUDIENCE In the United States, there are about 52 million people who are age 65 or older, according to the U.S. Census Bureau. This demographic is projected to almost double in size…
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