Want a piece of the trillion-dollar senior market? Successfully selling to seniors is possible. Here’s how: Have a good product or service, treat us well and fair, and follow these Commandments. You will be successful. Contrary to everything you’ve heard, there are markets to be had and money to be made far to the right…
I’m a member of the Silent Generation also known as “the lucky few”. A charter member, really; I was there when the phrase was coined. We still dream of the good old days. The Lucky Few? Well, Sort of… Tom Watson, Jr., then-president of IBM, looked hard at my DePauw University graduating class of 1957, dubbed…
One of the perils of retirement is being home during the day, a sitting duck for telemarketers. Somehow – the details are a closely guarded secret – telemarketers not only know when you’re home, but when you’re eating, taking your bath or toilet, or just sitting down to relax with a cold one. This column…
Will They Respond? Have you wondered which of the presidents of the United States will respond to a birthday greetings request? Check out our comments from readers and other facts on who responds. I read your Suddenly Senior article concerning presidential birthday greetings in December of 2005. I wrote President Bush, and former Presidents Carter…
My wife and I recently returned from Greece where the highest term of respect, normally reserved for monastery abbots, is geronda – old man. In fact, throughout the history of the world, old age has most often been equated with wisdom, honor, integrity, and esteem. “Respect your elders” was always expected and enforced in the…
This top-ranked site now has over 4,000 pages of humor, nostalgia, senior advocacy and useful information for seniors 50+. Updates weekly!
The daily e-zine for everyone over 50 who feels way too young to be old.
